WOMEN IN THE PAUSE · NATIONAL SPONSORSHIP OFFERING 2027

Put Your Brand at the Center of the Menopause Economy

A national partnership opportunity for brands who want direct, trusted access to women 40–65 — the fastest-growing, most underserved consumer segment in wellness.

Why this market

The menopause market is one of the fastest-growing categories in consumer health — a global market headed from roughly $19–21B today to $31–33B by the early 2030s. Gen X women alone spend an average of $75,879 a year and influence or control an estimated 85% of consumer spending, yet 72% hide their symptoms from their employer and 21% delay treatment over cost — a real, visible gap between market size and actual support.

WITP gives your brand a direct, trusted line into this audience — through live community events, workplace training programs, and content — in a way that paid advertising alone cannot. Sponsorship here isn’t logo placement; it’s a credibility partnership with a certified 501(c)(3) already embedded in this community.

National Partner tiers

Three ways for national brands to align with WITP and reach women 40–65 directly.

National
Ally

Entry point for brands ready to put real support behind the movement and gain visibility with an engaged national community.
Logo on WITP’s national website & monthly newsletter
3 dedicated social media features per year
Sponsor recognition at all of WITP’s flagship community events
Listed in WITP’s annual Menopause & Workplace Impact recap

$10,000

/year

National
Champion

For brands ready to combine national visibility with real audience engagement and category ownership.
Everything in National Ally
One-year category exclusivity (one sponsor per product category)
One co-branded content feature per year — your choice of a newsletter spotlight, podcast segment, or blog post
Product samples in attendee welcome bags, plus a branded table at WITP’s flagship event
Quarterly one-page written trend brief, delivered by email

$22,500

/year

National Founding
Partner

Title-level national partnership for brands ready to lead this movement publicly.

Everything in National Champion
Presenting-sponsor billing across national comms & the flagship event
Locked-in exclusivity + right of first refusal to renew at then-current rates
Seat on WITP’s annual Corporate Advisory Council
Onsite WITP event for your female employees, at your office
8 tickets to each event
Full attendee email list shared after each event

$30,000

/year

All tiers run on a 12-month term and are tax-deductible to the extent allowed by law (WITP is a certified 501(c)(3) nonprofit). Custom multi-year and category-exclusive partnerships available on request.

The audience you'll reach

$ 0

Gen X women’s average annual spend today — trending toward $100K by 2030

0 %

Of consumer spending controlled or influenced by women

$ 0 B

Spent annually on menopause treatment & care in the U.S. alone

Women 40–65 are among the least-marketed-to, most purchasing-empowered audiences in wellness. WITP’s community events, employer training programs, and content give your brand a credible, direct line to them — built on trust the ad market can’t buy

Where your brand shows up

A national partnership isn’t a one-time logo drop — it’s year-round presence across every way WITP reaches this community.

Live community events

Podcast-style events in Indianapolis, featured physicians and NPs, growing into new markets

Workplace training programs

In-person employer sessions reaching HR leaders and employees at partner companies

Digital & social channels

Monthly newsletter, active social presence, and website partner recognition

Press & research

Annual Menopause & Workplace Impact recap shared with media and partner networks

Ready to partner?

Choose a tier, or let’s design a custom national partnership around your category and goals. Reach out directly — we’ll send a simple agreement and get your brand listed as a national partner right away.

Christine Craig

Executive Director & Founder

christine@womeninthepause.org · 630-441-8834 · womeninthepause.org

National Sponsorship Statistics Reference Sheet

Every statistic used while building the National Partner Program materials, with its original source.

1. Stats currently printed in the National Partner Program / One-Pager

STATISTIC USED IN SOURCE LINK
$19–21B → $31–33B by early 2030s Opening / “Why this market” Global menopause market size & forecast (CAGR ~5.5–6%) Grand View Research
(same figure, second source) — Corroborating market forecast Fact.MR
Gen X women spend $75,879/yr on average, trending toward $100K by 2030 “Why this market” + audience stat card Gen X consumer spending data World Economic Forum
85% of consumer spending controlled or influenced by women “Why this market” + audience stat card Purchasing power of women statistics Girlpower Marketing
$13B spent annually on menopause treatment & care in the U.S. Audience stat card (replaced femtech stat) “The Cost of Menopause” — aggregate spend on supplements, OTC, HRT, copays PRNewswire
21% delay or avoid treatment over cost “Why this market” Cost of Menopause affordability survey GoodRx

2. Background market research

STATISTIC USED IN SOURCE LINK
HRT market: $25–27B (2026) → $37–44B by 2031–2036 Background only Hormone replacement therapy market size & forecast Grand View Research
(same figure, second source) Background only Corroborating HRT market forecast Precedence Research
U.S. menopause skincare: $956M (2026) → $1.9B by 2033 (CAGR 10.6%) Background only U.S. menopause skin care market size & forecast Coherent Market Insights
(same category, second source) Background only Menopause skin care market report Grand View Research
Global menopause cosmetics market reaches $22.7B by 2028 Background only Menopause 2.0: beauty, tech, wellness & longevity BeautyMatter
Women’s health market: $430–440B today → $600B+ by 2030 Background only Closing the Women’s Health Gap McKinsey
(same topic, companion piece) Background only Beyond the Trillion-Dollar Headline McKinsey
Femtech funding: $724M raised in 2025; menopause is fastest-growing category at $294M / 19 deals (12% of total) Background only — replaced in final doc Femtech Startup Funding 2025–2026 analysis New Market Pitch
Menopause-focused startups (Midi, Evernow, Alloy, HerMD, Hormona) have collectively raised $400M+ Background only Femtech funding analysis New Market Pitch
1 in 5 women spend $50–100/month on menopause supplements ($600–1,200/yr); 12% report financial trade-offs to afford care Background only Cost of Menopause affordability survey GoodRx
Women 50+ hold $19T in combined net worth; women 50+ with $100K+ income control 95% of household purchasing decisions Background only — net worth figure replaced with Gen X spend stat (see note below) Purchasing power of women statistics Girlpower Marketing
(companion framing) Background only The 50-ish Super Consumer Forbes

Note on the $19T figure: this is specifically “women 50+,” not “women 40+.” No verified public stat exists for a 40+ net worth cutoff, which is why the final documents use the age-matched Gen X spending stat instead.

3. Stats already in WITP's existing materials before this project — sources not independently verified this session

These appeared in Christine’s original sponsorship materials. They’re flagged separately because Claude did not locate or verify the underlying primary source this session — worth confirming before citing them to a sponsor who pushes for a source.

STATISTIC USED IN SOURCE LINK
65% of women say menopause symptoms affect their work performance Local sponsorship offer Not verified this session — no source was attached in the original material —
72% hide their symptoms from their employer entirely Local sponsorship offer Not verified this session — no source was attached in the original material —
22% have considered leaving the workforce because of it Local sponsorship offer Not verified this session — no source was attached in the original material —
Replacing a director/VP costs 150–200% of annual salary ($150,000–$300,000 per departure) Local sponsorship offer Cited as “Gallup” in original material — primary Gallup report not independently located this session —
99% of women in menopause receive zero menopause-related benefits at work Local sponsorship offer (hero copy) Cited as “Gennev, 2021” in original material — primary source not independently located this session —

Compiled from research conducted in this session. Market-size and funding figures are estimates from third-party research firms and are current as of mid-2026 — treat forecasts (“by 2030,” “by 2033,” etc.) as projections, not guarantees.

Ideal Client Profile - Women in the Pause

Your annual sponsorship funds WITP’s full 2027 event season — four in-person moments in front of a receptive local audience, all year.

TRACK A BUYER

The HR Decision-Maker

The person with the budget, the pain, and the mandate to act.

TITLES ORG SIZE ENTRY PRICE
CPO · VP HR
HR Director
CEO/COO (SMB) 		100–2,500 $1,500

Healthcare

Financial services

Professional services

Tech

Education

Nonprofits

TRACK B UNLOCK

The Executive Sponsor

HR owns the relationship; the executive sponsor approves the budget and sets the tone for employee trust.

TITLESTRIGGERBEST OFFER
CEO · COO
CFO · CMO
Exec Sponsor		DEI initiative
or talent loss event		Bundle
$7.5–8K

Active women's ERG

DEI-forward culture

High female leadership %

WHAT MOVES THEM TO BUY

Pain points

1

Unexplained turnover of women 40–55

2

DEI efforts that don't address this stage of life

3

Benefits package that feels outdated or incomplete

4

Managers who don't know how to have the conversation

5

Fear of liability or policy gaps
WHAT THEY NEED TO HEAR

Replacing a director or VP costs 150–200% of their salary — $150K to $300K per departure.

One retained leader pays for the program many times over. (Gallup)

65% of women say symptoms affect their work performance

They walk away with a written policy + 90-day plan — not just a workshop

Christine has lived this and has 14 years of healthcare consulting behind it

THE BUSINESS CASE — BY THE NUMBERS

Symptoms affect work performance

65%

Hidden symptoms from employer

72%
Not getting employer support
75%
Considering leaving workforce
22%
Career ambitions impacted
42%

WHERE TO FIND THEM

SHRM chapters

Direct access to your exact buyer — local and national

LinkedIn

Target HR Directors/VPs at 100–1,000 employee companies

Benefits brokers

Already trusted advisors — natural referral partners

Women's leadership events

Execs + HR sponsors attend together

HR tech network

Christine’s Monster/ADP/Ceridian contacts are warm doors

EAP providers

Complementary service — co-sell or cross-refer